Case study
Laylo
Two strategic investment rounds totaling more than $8 million, led by Eldridge
- Securities law
- Startup & venture financing
- Corporate law
Overview
Foley Shechter Ablovatskiy LLP ("FSA") represented Laylo in two successive strategic private investment rounds totaling more than $8 million, both led by Eldridge Industries.
The rounds closed in July 2021 and October 2022 and were led by Eldridge Industries, co-founded by Todd Boehly — also widely known as a part owner of the Los Angeles Dodgers and Chelsea F.C. Eldridge's investments span sports, entertainment, and media.
The two rounds brought Laylo's total capital raised to more than $8 million and attracted a blue-chip roster of strategic investors from the entertainment, sports, technology, music, and venture capital sectors. Both transactions were structured as private placement venture capital rounds, enabling Laylo to rapidly scale its creator economy platform without the burden of a public offering.
The clients
Laylo
Founded in 2017, Laylo is a full-featured Creator CRM and drops platform — the infrastructure layer of the creator economy. It allows creators to bypass algorithms and own direct relationships with their fans via SMS, email, and social DMs. By 2022, Laylo was powering 3M+ drops per month for 10,000+ creators, including Calvin Harris, ODESZA, Sam Smith, and Dixie D'Amelio, with conversion rates 7x higher than traditional tools.
The transaction
The financing journey involved two major rounds structured to secure both financial capital and high-level industry distribution.
[01] Round 1 (July 2021)
[02] Elite Syndicate
In October 2022, our firm again represented Laylo in closing its next strategic investment round, once again led by Eldridge. The round brought Laylo's total cumulative capital raised to more than $8 million and reflected the company's significant growth and product maturation since the 2021 round — including a more than 5x increase in the number of creators on its platform and the launch of multi-channel direct notification capabilities.
[04] Platform Scaling
[05] Strategic Alignment
[06] Operational Counsel
Complexity & challenges
Across both transactions, FSA provided comprehensive corporate and securities law counsel to Laylo, including:
- [01]
Structuring each investment round as a private placement under applicable securities laws, including advising on exemptions, investor qualification, and offering mechanics.
- [02]
Drafting and negotiating all transaction documentation, including subscription agreements, term sheets, investor rights agreements, and related governance instruments.
- [03]
Advising on capitalization table management, equity structure, and the terms of each successive round to protect founder and company interests.
- [04]
Counseling on the strategic and legal considerations of building a syndicate of high-profile investors with varying commercial relationships to Laylo's platform and industry partners.
- [05]
Providing ongoing general corporate counsel as Laylo scaled its operations, expanded its team, and built out its commercial partnership network.
Result
Strategic growth fueled by $8M+ in venture funding.
Through two successful strategic investment rounds, Laylo raised more than $8 million in total capital from one of the most distinguished and strategically aligned investor syndicates in the creator economy space.
Eldridge's repeated leadership of both rounds reflected sustained conviction in Laylo's platform and team. The company used the capital to grow its platform, expand its team, enter new verticals, and launch new product features, cementing its position as the definitive Creator CRM for the modern digital entertainment economy.
Why this matters for prospective clients
Laylo's financing journey illustrates our firm's ability to counsel high-growth startups through successive rounds of private financing.
From early-stage strategic rounds to later rounds involving complex multi-party syndicates with sophisticated institutional and strategic investors, we understand the creator economy, the entertainment technology landscape, and the legal frameworks that govern private placements, investor rights, and startup governance.
If you are a founder, startup, or early-stage company seeking counsel for a seed round, Series A, strategic investment, or private placement — or an investor deploying capital into emerging technology or entertainment businesses — we welcome the opportunity to discuss how we can help.
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